Rocío Perez-Inigo

Rocío Pérez-Íñigo is the Director of Communications for the American Hardwood Export Council (AHEC) in Europe. Since joining in 2015, Rocío has spearheaded AHEC’s communication and content strategy, shaping its voice across European markets and leading international PR efforts. She has been instrumental in the success of AHEC’s innovative collaborations, including The Workshop of Dreams, Discovered, Vert and No. 1 Common, all of which champion sustainable hardwoods and push the boundaries of timber design and construction. 

With a background in Communications honed through studies in Spain, Italy, and the UK, Rocío has cultivated a Europe-wide network of creative consultants. Together, they are driving a movement to place material choices at the heart of design processes, inspiring more thoughtful, sustainable practices in architecture and design. Rocío plays a key role in AHEC’s efforts to commission design and architectural projects that showcase the potential of U.S. hardwoods, promoting their use as a sustainable and versatile material in the industry. Before joining AHEC, Rocío developed her expertise in communications within the fashion and creative industries, driven by a passion for connecting ideas and crafting narratives that resonate.