Román Izquierdo Bouldstridge designs minimal, light-filled Mit Mat Mama store in Barcelona using American Ash

Mit Mat Mama, BarcelonaArchitect Román Izquierdo Bouldstridge was commissioned to design a store front for maternity brand “Mit Mat Mama” in the Eixample district of Barcelona, Spain. The main concept was to create an atmosphere where products and architecture came together in a harmonious nature filled with plants and natural light.

At the entrance, two mannequins beneath a lemon tree are immediately visible, followed by several American ash timber ladders and a spiral staircase. The ladders act as the main design element, and set a strict vertical rhythm throughout the entire interior. The path ends with a large mirror that effectively doubles the visual experience of the space. White steel bars and various plants are randomly placed, giving the storefront a dynamic feel that also happens to be easily adaptable.

The first strategy was to join all the services such as the till, the fitting rooms, the toilet and a loft for storage, together in a longitudinal line. The aim was to open up the maximum space for clothing display. The storage space is accessed by a white steel spiral staircase, which it is presented as a sculpture from the entrance. This design decision leads to an open, bright, airy space with a height of 4 meters and a direct connection to the street. The shop window is the shop itself. Several wood benches expand the store to the outside, inviting future clients to enter. The street is also the shop.

Mit Mat Mama, BarcelonaThe second strategy of the project is to create a modular system that solves all the required functions, meeting the conditions of low budget and restricted construction time. The main structure is two rows of ten American ash timber ladders placed perpendicularly to the street. The rungs of the ladders support the white steel bars and the white wood boards.

White steel bars and the white wood boards have different functions depending on the height at which they are placed; at 40 centimeters, the board is a bench while at 80 centimeters it is a desk for the till. At 160 centimeters, the steel bars are used as clothes hangers while at 200 centimeters they hang fitting room curtains. At higher levels, the steel bars hold the plants pots and lighting system. The flexibility of the system allows modifying the location of steel bars and wood boards without altering the initial concept and providing different functions.

Architect: Román Izquierdo Bouldstridge

Construction date: 10th to 16th July 2015

Budget: 14.800 Eur

Images: Credit Adrià Goula


About American ash (Fraxinus spp)
American ash is similar in appearance to European ash. The sapwood is light coloured to nearly white and the heartwood varies from greyish brown to light brown, to pale yellow streaked with brown. The wood is generally straight grained with a coarse uniform texture. The degree and availability of light coloured sapwood, and other properties, will vary according to the growing regions. For example, Southern ash lumber will be faster grown and contain more sapwood and therefore, a higher percentage of white colour, but compared to Northern ash, it has a more open texture and grain.

About Román Izquierdo Bouldstridge
Román Izquierdo Bouldstridge is an architecture studio founded in 2014 located in Barcelona that engages in diverse fields of design such as architecture, interiors, lighting and object design. The studio tries to find innovative solutions that respond to the functional requirements of the projects by optimizing material, environmental and economic resources. His work arises from the pursuit of beauty by means of light and nature experience, which is inspired by the traditional Japanese culture. Every project is an opportunity to create a scenery that naturally connects the architecture with the user experience.

Román Izquierdo Bouldstridge was licensed in the Barcelona School of Architecture (ETSAB-UPC) and worked in different Japanese studios as Tetsuo Kondo Architects, Junya Ishigami+Associates and Kengo Kuma and Associates.

About American Hardwood Export Council (AHEC)
The American Hardwood Export Council (AHEC) is the leading international trade organisation for the American Hardwood Industry, representing the committed exporters amongst American hardwood companies. AHEC runs a worldwide program to promote American hardwoods in over 50 export markets, concentrating on providing architects, specifiers, designers and end users with technical information on the range of species, products and sources of supply. In addition AHEC also produces a full range of technical publications.

For more press information:
AHEC España
Carlos Kasner
Maestro Arbós 3. Oficina 308.
Tel.: 91 364.25.29
28045 Madrid


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