Criswell has been in the American hardwood business for 26 years, 16 of those years with a premium sawmill and concentration yard. He spent 22 years in hardwood sales covering North America to all levels of wood products manufacturing including some of the nation’s largest flooring and furniture manufacturers. For the past 4 years he has made presentations as an American Institute of Architects (AIA) approved Continuing Education Provider to architects, interior designers, architecture students and specifiers regarding the beauty and sustainability of US Hardwoods. He has also served on the Board of Directors for the Wood Products Manufacturers Association, the Western Hardwood Association and the Hardwood Federation PAC in Washington D.C.
A well-known international speaker, Criswell is based in Ohio and regularly travels the world speaking directly to architects and designers about US hardwoods. He is currently acting as a US hardwood adviser for several international hotel projects.